April 28, 2010

Profile: Arizona's Wildflower Bread Company

Profile: Wildflower Bread Company

  • Louis J. Basile Jr, CEO
  • Open 14 years in Arizona, with the newest location in Flagstaff at 530 East Piccadilly Drive (Southeast Corner of Bulter and Lone Tree)
  • www.wildflowerbread.com (You can find menus, soups of the day, locations, etc there.)
  • Twitter: @WildflowerBread and Louis is @WildflowerCEO (Louis responds to Twitters and really cares about customer input I've found in my Twitterings with him!)
  • www.facebook.com/WildflowerBread
Louis J. Basile Jr, CEO Wildflower Bread Company
Photo courtesy Wildflower Bread Company
Examiner: What makes your establishment unique?
Louis: We bake over 15 varieties of naturally leavened, artisan bread daily in our store.  These award-winning breads are part of everything we offer including soups, salads, sandwiches, homestyle breakfast and pasta entrees.

Examiner:  What is a little known factoid about your place?
Louis: Giving back to our community is one of core business values. We contribute 10% of our baguette sales to Arizona’s at-risk schools, donate leftover bakery items to local shelters and support local causes through time and in-kind contributions. Additionally, we donate office space to a non profit organization called Open Table which is focused on helping people in poverty get back into the workforce; we work closely with Open Table to create job placements in our restaurants. 

Examiner:  What is your specialty?
Louis: Our specialties include hard-crusted artisan bread, specialty bakery, soups, salads, sandwiches, pancakes, pastas, café beverages and catering.
Examiner:  What is your patrons' favorite thing about your establishment?
Louis: High-quality, freshly-prepared food that doesn’t break the bank. We’ve created raving fans for our cranberry scones, chopped salad, potato cream cheese soup, passion fruit iced tea and more.
Examiner:  What's your favorite?
Louis: Our favorite quality about our restaurant is making the design fit within the neighborhood so that it truly is a place created for and enjoyed by our customers.
Examiner: Anything new on the horizon that people can look forward to trying?
Louis: This Valentine’s Day we created a fun, affordable heart-shaped Valentine’s cake.  It’s sumptuous white cake layered with vanilla cream and strawberries and coated in a dark, velvety chocolate ganache. It’s perfect for a couple to share but can serve up to four.  Around springtime, patrons look forward to our homemade Irish Soda Bread and Hot Cross Buns.
Examiner:  What is the top thing you recommend visitors to your city do/see - besides your business, of course?
Louis: Visitors should spend a day skiing at Snowbowl or hiking the Grand Canyon then head over to Wildflower for a tasty meal and comforting atmosphere!

This article is part of a travel series profiling chefs, owners, managers and people behind the scenes of restaurants, hotels and other things of interest to tourists and locals alike across the Western US. These profiles also include a local favorite thing to see or do from the person at the helm in addition to him or her sharing the local flavor of their place.


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